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Art-at-Heart Campaign
Since the Art-at-Heart campaign was launched 18 years ago, Cashbuild has helped more than 3 200 schools in Southern Africa with over R40-million worth of building materials.


At the heart of the matter

As a brand, Cashbuild can be described as the following;

Realistic, down-to-earth, dependable, trustworthy, reliable, relevant, stable, steady, responsible, committed, straightforward, no frills, clear-cut, uncomplicated, predictable, humble, caring, sensible, rational, prudent, conscious, tried-and-tested, honest, forthright, sincere, truthful, honourable, respectable, good, principled and moral.

These descriptors align with the spirit in which Cashbuild approaches the community and delivers Art-at-Heart to all its stakeholders,  consistently and in a credible manner.

Art at the heart of the community

Given Cashbuild’s commitment to educational foundations as a key pillar for future generations,  it was evident that a standard and relevant tool/device be utilised that would be inclusive and relevant to any community in which Cashbuild trades.

To this end,  art with its cross-cultural, multilingual appeal was selected as the catalyst for Art-at-Heart.  This engages the learners twofold;

  1. Educational bias is eliminated as art knows no boundaries,  is not prescriptive and allows for personal relevance and interpretation.
  2. Incorporating a Cashbuild “theme” into the art criteria,  actively engages the educators, learners and parents with the Cashbuild brand.

Further to “art” being a criteria for participation,  schools are encouraged to perform at each event,  this extension of the project provides a showcase for schools to bring their cultural programmes to the community and collectively express their creativity, ingenuity, initiative and resourcefulness.

  DIY, home improvement, do it yourself, building supplies, trade, next-day delivery, Saturday delivery